Login / Signup

Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising.

Amin SayediKinshuk JerathKannan Srinivasan
Published in: Mark. Sci. (2014)
Keyphrases
  • sponsored search advertising
  • search advertising
  • sponsored search
  • purchase behavior
  • search engine
  • decision making
  • online advertising
  • case study
  • user behavior
  • internet search engines
  • knowledge management