What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content.
Chaoqun DengYingda LuThiagarajan RavichandranXiaoyun HePublished in: AMCIS (2016)
Keyphrases
- user generated content
- user generated
- social media
- video sequences
- video frames
- search advertising
- video data
- user comments
- social media content
- multimedia
- video content
- video streams
- recommender systems
- social networking sites
- online advertising
- customer reviews
- relevant content
- social media data
- user contributed
- key frames