Yacheng Sun

Publication Activity (10 Years)

Years Active: 2012-2021
Publications (10 Years): 4

Top Topics

Purchase Behavior

Pricing Strategies

Top Venues

Publications

Yan Liu, Yacheng Sun, Dan Zhang
, Get One Free" Reward Programs. Oper. Res. 69 (6) (2021)
Vineet Kumar, Yacheng Sun
Designing Pricing Strategy for Operational and Technological Transformation. Manag. Sci. 66 (6) (2020)
Yacheng Sun, Dan Zhang
A Model of Customer Reward Programs with Finite Expiration Terms. Manag. Sci. 65 (8) (2019)
Yacheng Sun, Xiaojing Dong, Shelby McIntyre
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. Mark. Sci. 36 (3) (2017)
Yacheng Sun, Shibo Li, Baohong Sun
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination. Mark. Sci. 34 (5) (2015)
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31 (2) (2012)