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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
Praveen K. Kopalle
Yacheng Sun
Scott A. Neslin
Baohong Sun
Vanitha Swaminathan
Published in:
Mark. Sci. (2012)
Keyphrases
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potential customers
customer satisfaction
customer service
website
customer behavior
customer loyalty
ultimate goal
case study
customer relationship management
electronic commerce
customer data
multi agent
building blocks
long run