Vanitha Swaminathan

Publication Activity (10 Years)

Years Active: 1999-2012
Publications (10 Years): 0

Top Topics

Customer Loyalty

Top Venues

Publications

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31 (2) (2012)
Vanitha Swaminathan, Elzbieta Lepkowska-White, Bharat Rao
Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange. J. Comput. Mediat. Commun. 5 (2) (1999)