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Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange.
Vanitha Swaminathan
Elzbieta Lepkowska-White
Bharat Rao
Published in:
J. Comput. Mediat. Commun. (1999)
Keyphrases
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factors influencing
factors affecting
electronic markets
electronic marketplaces
electronic commerce
electronic transactions
comparison shopping
online auctions
grounded theory
search costs
trading partners
web technologies
information exchange
technology adoption
electronic documents