Scott A. Neslin

Publication Activity (10 Years)

Years Active: 2009-2016
Publications (10 Years): 1

Top Topics

Marketing Campaigns

Potential Customers

Top Venues

Publications

Elisa Montaguti, Scott A. Neslin, Sara Valentini
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment. Mark. Sci. 35 (2) (2016)
Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan
Editorial - Report of the Marketing Science Editorial Review Committee. Mark. Sci. 33 (2) (2014)
Jian Ni, Scott A. Neslin, Baohong Sun
Database Submission - The ISMS Durable Goods Data Sets. Mark. Sci. 31 (6) (2012)
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Mark. Sci. 31 (2) (2012)
Scott A. Neslin, Thomas P. Novak, Kenneth R. Baker, Donna L. Hoffman
An Optimal Contact Model for Maximizing Online Panel Response Rates. Manag. Sci. 55 (5) (2009)