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Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.
Elisa Montaguti
Scott A. Neslin
Sara Valentini
Published in:
Mark. Sci. (2016)
Keyphrases
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marketing campaigns
marketing strategies
fraud detection
search engine
customer satisfaction
viral marketing
machine learning
decision making
data mining
information retrieval
website
training data
network structure