Elisa Montaguti

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Fraud Detection

Marketing Campaigns

Top Venues

Publications

Elisa Montaguti, Scott A. Neslin, Sara Valentini
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment. Mark. Sci. 35 (2) (2016)