Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards.
Yacheng SunXiaojing DongShelby McIntyrePublished in: Mark. Sci. (2017)
Keyphrases
- user generated content
- social media
- user generated
- online social media
- user comments
- social networking sites
- reinforcement learning
- online social
- recommender systems
- individual differences
- social networks
- markov decision processes
- user contributed
- web forums
- online forums
- social media sites
- customer reviews
- social media content
- social media data
- social web
- information diffusion
- state space