A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality.

Tülin Erdem Michael P. Keane Baohong Sun

Published in: Mark. Sci. (2008)

Keyphrases

dynamic model
product quality
process control
quality control
shopping behavior
purchase intention
experimental data
software product
manufacturing process
product development
control scheme
software quality
software process
product design
shear stress
decision making
information technology
e learning