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Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.

Brett R. GordonRobert MoaklerFlorian Zettelmeyer
Published in: Mark. Sci. (2023)
Keyphrases
  • real world
  • small scale
  • real life
  • real time
  • neural network
  • social networks
  • metadata
  • website
  • association rules
  • hidden markov models
  • mobile robot
  • machine learning algorithms