Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions.
Paul B. EllicksonWreetabrata KarJames C. ReederPublished in: Mark. Sci. (2023)
Keyphrases
- machine learning
- data mining
- target audience
- active learning
- machine learning methods
- machine learning algorithms
- learning algorithm
- pattern recognition
- artificial intelligence
- inductive learning
- predictive modeling
- computational intelligence
- knowledge representation
- data analysis
- decision trees
- decision making
- support vector machine
- information extraction
- marketing strategies
- website
- knowledge acquisition
- feature selection
- computer vision
- explanation based learning
- information retrieval
- learning tasks
- transfer learning
- natural language processing
- supervised learning