Wreetabrata Kar

Publication Activity (10 Years)

Years Active: 2015-2023
Publications (10 Years): 4

Top Topics

Advertising Campaigns

Animal Behavior

Selection Criteria

Top Venues

Int. J. Semantic Comput.

Publications

Paul B. Ellickson, Wreetabrata Kar, James C. Reeder
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions. Mark. Sci. 42 (4) (2023)
Somdeb Sarkhel, Wreetabrata Kar, Viswanathan Swaminathan
User Segment Identification Based on Similarity in Content Consumption. ISM (2017)
Wreetabrata Kar, Sarathkrishna Swaminathan, Viswanathan Swaminathan
Audience Validation in Online Media Using Limited Behavioral Data and Demographic Mix. Int. J. Semantic Comput. 11 (1) (2017)
Wreetabrata Kar, Sarathkrishna Swaminathan, Viswanathan Swaminathan
Audience Validation from Demographic Mix and Insufficient Individual Data. ISM (2016)
Wreetabrata Kar, Viswanathan Swaminathan, Paulo Albuquerque
Selection and Ordering of Linear Online Video Ads. RecSys (2015)