User Segment Identification Based on Similarity in Content Consumption.

Somdeb Sarkhel Wreetabrata Kar Viswanathan Swaminathan

Published in: ISM (2017)

Keyphrases

user experience
targeted advertising
similarity measure
user interaction
multiple users
recommender systems
end users
user defined
user interface
distance measure
user profiles
relevant content
dynamically generated
user preferences
mobile internet
semantic tags