William Boulding

Publication Activity (10 Years)

Years Active: 2008-2017
Publications (10 Years): 1

Top Topics

Direct Marketing

Optimal Capacity

Top Venues

Publications

William Boulding, Abhijit Guha, Richard Staelin
Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts. Manag. Sci. 63 (10) (2017)
Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers. Mark. Sci. 31 (4) (2012)
Markus Christen, William Boulding, Richard Staelin
Optimal Market Intelligence Strategy When Management Attention Is Scarce. Manag. Sci. 55 (4) (2009)
William Boulding, Markus Christen
Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses? Manag. Sci. 55 (6) (2009)
William Boulding, Markus Christen
Disentangling Pioneering Cost Advantages and Disadvantages. Mark. Sci. 27 (4) (2008)