Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.
Alexandre BelloniMitchell J. LovettWilliam BouldingRichard StaelinPublished in: Mark. Sci. (2012)
Keyphrases
- decision making
- customer behavior
- marketing strategies
- customer relationship management
- potential customers
- direct marketing
- consumer behavior
- website
- dynamic programming
- customer service
- decision makers
- worst case
- long term
- financial services
- customer data
- optimal capacity
- call center
- social media
- allocation policy
- purchasing behavior