The Company That You Keep: When to Buy a Competitor's Keyword.

Preyas S. Desai Woochoel Shin Richard Staelin

Published in: Mark. Sci. (2014)

Keyphrases

market share
keywords
case study
keyword search
customer service
multiscale
search queries
database
neural network
learning algorithm
information technology
relational databases
artificial neural networks
high tech
keyword extraction