Preyas S. Desai

Publication Activity (10 Years)

Years Active: 2007-2022
Publications (10 Years): 3

Top Topics

Search Advertising

Data Mining Technology

Top Venues

Publications

Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
. Mark. Sci. 41 (5) (2022)
Preyas S. Desai, Devavrat Purohit, Bo Zhou
Allowing Consumers to Bundle Themselves: The Profitability of Family Plans. Mark. Sci. 37 (6) (2018)
Preyas S. Desai, Devavrat Purohit, Bo Zhou
The Strategic Role of Exchange Promotions. Mark. Sci. 35 (1) (2016)
Preyas S. Desai
Contributions. Mark. Sci. 34 (3) (2015)
Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin
Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis. Manag. Sci. 61 (3) (2015)
Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer
Editorial - New Editorial Structure for Marketing Science. Mark. Sci. 33 (2) (2014)
Preyas S. Desai
Editorial - Acknowledging 2013 Marketing Science Contributions. Mark. Sci. 33 (3) (2014)
Preyas S. Desai, Woochoel Shin, Richard Staelin
The Company That You Keep: When to Buy a Competitor's Keyword. Mark. Sci. 33 (4) (2014)
Preyas S. Desai
Replication and Disclosure Policy. Mark. Sci. 32 (1) (2013)
Preyas S. Desai
Contributors. Mark. Sci. 32 (3) (2013)
Preyas S. Desai
. Mark. Sci. 31 (2) (2012)
Preyas S. Desai, David Bell, Gary L. Lilien, David Soberman
Editorial - The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Mark. Sci. 31 (1) (2012)
Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai
Music Downloads and the Flip Side of Digital Rights Management. Mark. Sci. 30 (6) (2011)
Pradeep K. Chintagunta, Preyas S. Desai
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. Manag. Sci. 57 (9) (2011)
Preyas S. Desai
Science. Mark. Sci. 30 (1) (2011)
Preyas S. Desai, Anand Krishnamoorthy, Preethika Sainam
"Call for Prices": Strategic Implications of Raising Consumers' Costs. Mark. Sci. 29 (1) (2010)
Preyas S. Desai, Oded Koenigsberg, Devavrat Purohit
Research Note - The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods. Manag. Sci. 53 (1) (2007)