Editorial - Acknowledging 2013 Marketing Science Contributions.
Preyas S. DesaiPublished in: Mark. Sci. (2014)
Keyphrases
- data mining
- special issue
- artificial intelligence
- computer science
- website
- social media
- long term
- database marketing
- case study
- customer behavior
- predictive modeling
- data mining technology
- mobile advertising
- real time
- target audience
- customer relationship management
- learning sciences
- science education
- decision making
- machine learning
- data sets