Kenneth C. Wilbur

Publication Activity (10 Years)

Years Active: 2008-2022
Publications (10 Years): 5

Top Topics

Consumer Behavior

Internet Advertising

Online Shopping

Satisfaction Degree

Top Venues

Inf. Econ. Policy

Publications

Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Mark. Sci. 41 (5) (2022)
Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur
. Mark. Sci. 41 (5) (2022)
Mingyu Joo, Dinesh K. Gauri, Kenneth C. Wilbur
Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. Manag. Sci. 66 (11) (2020)
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur
Lead Offer Spillovers. Mark. Sci. 38 (4) (2019)
Linli Xu, Jorge M. Silva-Risso, Kenneth C. Wilbur
Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples. Manag. Sci. 64 (7) (2018)
Jura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur
Television Advertising and Online Shopping. Mark. Sci. 34 (3) (2015)
Adam D. Rennhoff, Kenneth C. Wilbur
Market-based measures of viewpoint diversity. Inf. Econ. Policy 26 (2014)
Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill, Yi Zhu
Television Advertising and Online Search. Manag. Sci. 60 (1) (2014)
Linli Xu, Kenneth C. Wilbur, S. Siddarth, Jorge M. Silva-Risso
Price Advertising by Manufacturers and Dealers. Manag. Sci. 60 (11) (2014)
Kenneth C. Wilbur, Linli Xu, David Kempe
Correcting Audience Externalities in Television Advertising. Mark. Sci. 32 (6) (2013)
Adam D. Rennhoff, Kenneth C. Wilbur
Local media ownership and media quality. Inf. Econ. Policy 24 (3-4) (2012)
Yi Zhu, Kenneth C. Wilbur
Hybrid Advertising Auctions. Mark. Sci. 30 (2) (2011)
Kenneth C. Wilbur, Yi Zhu
Click Fraud. Mark. Sci. 28 (2) (2009)
Kenneth C. Wilbur
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Mark. Sci. 27 (3) (2008)