How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift.

Matthew McGranaghan Jura Liaukonyte Kenneth C. Wilbur

Published in: Mark. Sci. (2022)

Keyphrases

search algorithm
search strategies
search efficiency
search space
search tools
multimedia
user queries
multimedia content
relevant content
search queries
information seeking
fine tuning
targeted advertising
search engine
current search engines
visual field
query suggestion
keyword search
user experience
web pages