Matthew McGranaghan

Publication Activity (10 Years)

Years Active: 1992-2022
Publications (10 Years): 2

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Matthew McGranaghan, Jura Liaukonyte, Kenneth C. Wilbur
How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Mark. Sci. 41 (5) (2022)
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, Kenneth C. Wilbur
Lead Offer Spillovers. Mark. Sci. 38 (4) (2019)
Matthew McGranaghan
- Richard P Greene and James B Pick. Trans. GIS 10 (3) (2006)
Andrew U. Frank, Gary S. Volta, Matthew McGranaghan
Formalization of Families of Categorical Coverages. Int. J. Geogr. Inf. Sci. 11 (3) (1997)
David N. Chin, Matthew McGranaghan, Tung-Tse Chen
Understanding Location Descriptions in the LEI System. ANLP (1994)
Shaun Futch, David N. Chin, Matthew McGranaghan, Jinn-Guey Lay
Spatial-Linguistic Reasoning in LEI (Locality and Elevation Interpreter). Spatio-Temporal Reasoning (1992)