A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.

Kenneth C. Wilbur

Published in: Mark. Sci. (2008)

Keyphrases

formal model
mathematical model
theoretical analysis
information systems
sensitivity analysis

experimental data
statistical model
model selection
input data
probability distribution

probabilistic model
cost function
neural network
expectation maximization
computational model

hierarchical structure
high level
simulation model
autoregressive