A Two-Sided, Empirical Model of Television Advertising and Viewing Markets.
Kenneth C. WilburPublished in: Mark. Sci. (2008)
Keyphrases
- formal model
- mathematical model
- theoretical analysis
- information systems
- sensitivity analysis
- experimental data
- statistical model
- model selection
- input data
- probability distribution
- probabilistic model
- cost function
- neural network
- expectation maximization
- computational model
- hierarchical structure
- high level
- simulation model
- autoregressive