Correcting Audience Externalities in Television Advertising.

Kenneth C. Wilbur Linli Xu David Kempe

Published in: Mark. Sci. (2013)

Keyphrases

advertising campaigns
online advertising
behavioral targeting
neural network
display advertising
internet advertising
game theoretic
mobile advertising
data sets
digital tv
databases
end users
artificial neural networks
expert systems
search advertising
cooperative
multi agent
real world