Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.
Pradeep K. ChintaguntaPreyas S. DesaiPublished in: Manag. Sci. (2011)
Keyphrases
- data mining
- small and medium sized
- information management
- website
- customer relationship management
- decision making
- knowledge management
- competitive advantage
- social media
- database marketing
- consumer behavior
- customer support
- business applications
- data mining technology
- databases
- enterprise information systems
- long term
- information systems
- target audience
- enterprise architecture
- electronic business
- purchasing behavior
- enterprise systems
- direct marketing
- virtual enterprise
- supply chain
- knowledge discovery