Influencing Social Media Influencers Through Affiliation.
Amy PeiDina MayzlinPublished in: Mark. Sci. (2022)
Keyphrases
- social media
- viral marketing
- social capital
- social networks
- social influence
- information diffusion
- influence propagation
- user generated content
- social networking
- social media sites
- online social networks
- social interaction
- real world events
- topic specific
- social media data
- twitter users
- community detection
- social behavior
- data sets
- online communities
- machine learning
- databases
- online forums
- big data
- decision makers
- decision making
- learning algorithm