Advertising to Early Trend Propagators: Evidence from Twitter.
Anja LambrechtCatherine TuckerCaroline WiertzPublished in: Mark. Sci. (2018)
Keyphrases
- social media
- trend detection
- special purpose
- constraint propagation
- constraint programming
- online social networks
- evidential reasoning
- global constraints
- social networking
- empirical evidence
- website
- general purpose
- search space
- social networks
- topic detection
- microblog posts
- neural network
- latin america
- social networking websites
- micro blogging
- data mining