Harikesh S. Nair

Publication Activity (10 Years)

Years Active: 2010-2024
Publications (10 Years): 13

Top Topics

Targeted Advertising

Knowledge Repository

Top Venues

Publications

Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
Advertising as Information for Ranking E-Commerce Search Listings. Mark. Sci. 43 (2) (2024)
Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Peiqin Gu, Xiliang Lin, Wenlong Chen, Junsheng Jin, Fanan Zhu, Changping Peng, Yongjun Bao, Zhangang Lin, Weipeng Yan, Jingping Shao
Blending Advertising with Organic Content in E-commerce via Virtual Bids. AAAI (2023)
Wenjia Ba, J. Michael Harrison, Harikesh S. Nair
Advertising Media and Target Audience Optimization via High-dimensional Bandits. CoRR (2022)
Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Xiliang Lin, Wenlong Chen, Qiyu Hu, Changping Peng, Yongjun Bao, Weipeng Yan
Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach. CoRR (2021)
Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
Comparison Lift: Bandit-based Experimentation System for Online Advertising. AAAI (2021)
Navdeep S. Sahni, Harikesh S. Nair
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search. Mark. Sci. 39 (1) (2020)
Tong Geng, Xiliang Lin, Harikesh S. Nair
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. AAAI (2020)
Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan
Comparison Lift: Bandit-based Experimentation System for Online Advertising. CoRR (2020)
Ruihuan Du, Yu Zhong, Harikesh S. Nair, Bo Cui, Ruyang Shou
Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. CoRR (2019)
Caio Waisman, Harikesh S. Nair, Carlos Carrion, Nan Xu
Online Inference for Advertising Auctions. CoRR (2019)
Tong Geng, Xiliang Lin, Harikesh S. Nair
Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments. CoRR (2019)
Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook. Manag. Sci. 64 (11) (2018)
Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation. Mark. Sci. 36 (5) (2017)
Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter
Social Ties and User-Generated Content: Evidence from an Online Social Network. Manag. Sci. 59 (6) (2013)
Pradeep K. Chintagunta, Harikesh S. Nair
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. Mark. Sci. 30 (6) (2011)
Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. Mark. Sci. 30 (6) (2011)
Wesley R. Hartmann, Harikesh S. Nair
Retail Competition and the Dynamics of Demand for Tied Goods. Mark. Sci. 29 (2) (2010)