Comparison Lift: Bandit-based Experimentation System for Online Advertising.

Tong Geng Xiliang Lin Harikesh S. Nair Jun Hao Bin Xiang Shurui Fan

Published in: AAAI (2021)

Keyphrases

online advertising
user behavior
behavioral targeting
display advertising
user experience
long tail
advertising campaigns
markov chain
sponsored search