Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.
Carlos CarrionZenan WangHarikesh S. NairXianghong LuoYulin LeiXiliang LinWenlong ChenQiyu HuChangping PengYongjun BaoWeipeng YanPublished in: CoRR (2021)
Keyphrases
- global optimization
- consumer behavior
- optimization problems
- electronic commerce
- sponsored search auctions
- knowledge repository
- optimization process
- targeted advertising
- virtual environment
- virtual world
- optimization algorithm
- metadata
- user experience
- optimization method
- online advertising
- virtual reality
- web documents
- multimedia
- web content
- user behavior
- genetic algorithm