Comparison Lift: Bandit-based Experimentation System for Online Advertising.

Tong Geng Xiliang Lin Harikesh S. Nair Jun Hao Bin Xiang Shurui Fan

Published in: CoRR (2020)

Keyphrases

online advertising
user behavior
behavioral targeting
user experience
long tail
advertising campaigns
display advertising
expert systems
information extraction
language model
contextual information
search advertising
internet advertising