Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.
Dokyun LeeKartik HosanagarHarikesh S. NairPublished in: Manag. Sci. (2018)
Keyphrases
- social media
- social media platforms
- user generated content
- social networking sites
- online social
- user generated
- online forums
- social media data
- social web
- social networking
- social networks
- online communities
- media content
- emerging topics
- social media sites
- online social networks
- social media content
- online social media
- social context
- web content
- targeted advertising
- consumer behavior
- user engagement
- social interaction
- metadata
- online shopping
- learning environment
- online marketing
- blog posts
- social relationships
- social activities
- twitter users
- multimedia content
- website
- multimedia