Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.
Harikesh S. NairSanjog MisraWilliam J. Hornbuckle IVRanjan MishraAnand AcharyaPublished in: Mark. Sci. (2017)
Keyphrases
- big data
- predictive modeling
- social media
- big data analytics
- data analysis
- cloud computing
- high volume
- business intelligence
- data mining
- data processing
- data visualization
- data sets
- data management
- data stores
- case study
- metadata
- data science
- data intensive
- data warehousing
- model selection
- text mining
- database systems
- knowledge discovery
- decision making
- information systems
- databases
- massive data
- huge data
- database
- data mining techniques