Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.

Wesley R. Hartmann Harikesh S. Nair Sridhar Narayanan

Published in: Mark. Sci. (2011)

Keyphrases

bayesian networks
design process
decision making
artificial neural networks
evolutionary algorithm
long term
social media
probabilistic model
knowledge based systems
engineering design
support vector regression
design decisions