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Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.
Navdeep S. Sahni
Harikesh S. Nair
Published in:
Mark. Sci. (2020)
Keyphrases
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mobile search
internet advertising
consumer behavior
web search
desktop search
external knowledge
mobile internet
search engine
mobile devices
electronic commerce
domain knowledge
text mining
mobile phone
wordnet
web search engines
online shopping