Avi Goldfarb

Publication Activity (10 Years)

Years Active: 2001-2024
Publications (10 Years): 5

Top Topics

Online Advertising

Social Interaction

Top Venues

Publications

Jeanine Miklós-Thal, Avi Goldfarb, Avery M. Haviv, Catherine Tucker
Frontiers: Digital Hermits. Mark. Sci. 43 (4) (2024)
Francesco Bova, Avi Goldfarb, Roger G. Melko
Quantum Economic Advantage. Manag. Sci. 69 (2) (2023)
Avi Goldfarb, Ginger Zhe Jin, K. Sudhir
Introduction to the Special Issue on Consumer Protection. Mark. Sci. 39 (1) (2020)
Ajay Agrawal, Christian Catalini, Avi Goldfarb, Hong Luo
Slack Time and Innovation. Organ. Sci. 29 (6) (2018)
Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. Mark. Sci. 36 (4) (2017)
Avi Goldfarb, Ryan C. McDevitt, Sampsa Samila, Brian S. Silverman
The Effect of Social Interaction on Economic Transactions: Evidence from Changes in Two Retail Formats. Manag. Sci. 61 (12) (2015)
Avi Goldfarb, Catherine E. Tucker
Standardization and the Effectiveness of Online Advertising. Manag. Sci. 61 (11) (2015)
Anindya Ghose, Avi Goldfarb, Sang Pil Han
How Is the Mobile Internet Different? Search Costs and Local Activities. Inf. Syst. Res. 24 (3) (2013)
Chris Forman, Avi Goldfarb, Shane Greenstein
The internet is everywhere, but the payoff is not. Commun. ACM 55 (8) (2012)
Avi Goldfarb, Catherine Tucker
Online Display Advertising: Targeting and Obtrusiveness. Mark. Sci. 30 (3) (2011)
Avi Goldfarb, Catherine Tucker
Online Advertising. Adv. Comput. 81 (2011)
Avi Goldfarb, Catherine Tucker
Search Engine Advertising: Channel Substitution When Pricing Ads to Context. Manag. Sci. 57 (3) (2011)
Anindya Ghose, Avi Goldfarb, Sang Pil Han
How is the Mobile Internet Different: Search Costs and Local Activities. ICIS (2011)
Avi Goldfarb, Catherine Tucker
Online advertising, behavioral targeting, and privacy. Commun. ACM 54 (5) (2011)
Avi Goldfarb, Catherine Tucker
Privacy Regulation and Online Advertising. Manag. Sci. 57 (1) (2011)
Avi Goldfarb, Catherine Tucker
Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness". Mark. Sci. 30 (3) (2011)
Yupin Yang, Mengze Shi, Avi Goldfarb
Estimating the Value of Brand Alliances in Professional Team Sports. Mark. Sci. 28 (6) (2009)
Avi Goldfarb, Qiang Lu, Sridhar Moorthy
Measuring Brand Value in an Equilibrium Framework. Mark. Sci. 28 (1) (2009)
Chris Forman, Anindya Ghose, Avi Goldfarb
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live. Manag. Sci. 55 (1) (2009)
Avi Goldfarb, Jeff Prince
Internet adoption and usage patterns are different: Implications for the digital divide. Inf. Econ. Policy 20 (1) (2008)
Avi Goldfarb, Catherine Tucker
Economic and business dimensions: Search engine advertising. Commun. ACM 51 (11) (2008)
Anindya Ghose, Avi Goldfarb
The Impact of Location on Consumer Purchases in Electronic Markets. ICIS (2006)
Chris Forman, Avi Goldfarb, Shane Greenstein
How Do Industry Features Influence the Role of Location on Internet Adoption? J. Assoc. Inf. Syst. 6 (12) (2005)
Chris Forman, Avi Goldfarb, Shane Greenstein
Geographic location and the diffusion of Internet technology. Electron. Commer. Res. Appl. 4 (1) (2005)
Avi Goldfarb
Why Do Denial of Service Attacks Reduce Future Visits? Switching Costs vs. Changing Preferences. WEIS (2005)
Chris Forman, Avi Goldfarb, Shane Greenstein
Adoption of the internet by commercial establishments: urban density, global village and industry composition. ICEC (2003)
Avi Goldfarb
Advertising, profits, switching costs, and the Internet. ICEC (2003)
Avi Goldfarb
Analyzing Website Choice Using Clickstream Data CoRR (2001)