Online advertising, behavioral targeting, and privacy.
Avi GoldfarbCatherine TuckerPublished in: Commun. ACM (2011)
Keyphrases
- behavioral targeting
- online advertising
- user behavior
- user privacy
- personal information
- privacy preserving
- display advertising
- user experience
- private information
- privacy preserving data mining
- sensitive information
- privacy preservation
- advertising campaigns
- sponsored search
- privacy protection
- identity management
- contextual advertising
- search advertising
- internet advertising
- information retrieval