Economic and business dimensions: Search engine advertising.
Avi GoldfarbCatherine TuckerPublished in: Commun. ACM (2008)
Keyphrases
- search engine
- internet marketing
- search engine optimization
- sponsored search
- online marketing
- internet advertising
- pay per click
- consumer behavior
- web search
- marketing campaigns
- search advertising
- web search engines
- information systems
- business intelligence
- international trade
- business transactions
- keywords
- social responsibility
- sponsored search auctions
- information retrieval
- data mining
- decision making
- business processes
- business process
- business rules
- technological innovation
- google search
- electronic commerce
- search engine marketing
- online advertising
- data quality
- strategic decisions
- business applications
- supply chain management
- keyword search
- search queries
- business models
- web pages