Measuring and Understanding Brand Value in a Dynamic Model of Brand Management.

Ron N. Borkovsky Avi Goldfarb Avery M. Haviv Sridhar Moorthy

Published in: Mark. Sci. (2017)

Keyphrases

dynamic model
experimental data
management system
information systems
control scheme
robot manipulators
brand image
real time
neural network
knowledge management
data management
maximum likelihood
degrees of freedom
multiple models