Sridhar Moorthy

Publication Activity (10 Years)

Years Active: 2005-2023
Publications (10 Years): 7

Top Topics

Online Advertising

Male And Female

Relational Databases

Top Venues

Publications

Sridhar Moorthy, Shervin Shahrokhi Tehrani
Targeting Advertising Spending and Price on the Hotelling Line. Mark. Sci. 42 (6) (2023)
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. Mark. Sci. 38 (5) (2019)
Przemyslaw Jeziorski, Sridhar Moorthy
Advertiser Prominence Effects in Search Advertising. Manag. Sci. 64 (3) (2018)
Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. EC (2018)
Sridhar Moorthy, Ruth Pogacar, Samin Khan, Yang Xu
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender. EMNLP (2018)
Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. Mark. Sci. 37 (1) (2018)
Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. Mark. Sci. 36 (4) (2017)
Sridhar Moorthy
Can Brand Extension Signal Product Quality? Mark. Sci. 31 (5) (2012)
Avi Goldfarb, Qiang Lu, Sridhar Moorthy
Measuring Brand Value in an Equilibrium Framework. Mark. Sci. 28 (1) (2009)
Yuxin Chen, Sridhar Moorthy, Z. John Zhang
Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts. Manag. Sci. 51 (7) (2005)