Shervin Shahrokhi Tehrani

Publication Activity (10 Years)

Years Active: 2018-2024
Publications (10 Years): 3

Top Topics

Perfect Information

Advertising Campaigns

Behavioral Targeting

Top Venues

Publications

Shervin Shahrokhi Tehrani, Andrew T. Ching
A Heuristic Approach to Explore: The Value of Perfect Information. Manag. Sci. 70 (5) (2024)
Sridhar Moorthy, Shervin Shahrokhi Tehrani
Targeting Advertising Spending and Price on the Hotelling Line. Mark. Sci. 42 (6) (2023)
Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. Mark. Sci. 37 (1) (2018)