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Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop.

Sridhar MoorthyYongmin ChenShervin Shahrokhi Tehrani
Published in: Mark. Sci. (2018)
Keyphrases
  • pricing strategies
  • product information
  • software agents
  • inventory control
  • consumer behavior
  • multiple access
  • purchase decision
  • neural network
  • life cycle
  • optimal strategy
  • product design
  • competitive environment