Privacy Regulation and Online Advertising.
Avi GoldfarbCatherine TuckerPublished in: Manag. Sci. (2011)
Keyphrases
- online advertising
- user behavior
- privacy preserving
- behavioral targeting
- personal information
- user experience
- statistical databases
- advertising campaigns
- privacy preserving data mining
- private information
- long tail
- search advertising
- privacy preservation
- differential privacy
- sensitive information
- privacy concerns
- privacy protection
- security issues
- data privacy
- sponsored search
- display advertising