Hongju Liu

Publication Activity (10 Years)

Years Active: 2007-2024
Publications (10 Years): 7

Top Topics

Customer Preferences

Personal Computer

Preference Elicitation

Top Venues

Publications

Guangxin Yang, Yingjie Zhang, Hongju Liu
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services. Mark. Sci. 43 (3) (2024)
Xinyan Yao, Alex Wang, Hongju Liu
Do Loyal Customers Pay More in Live Streaming? ICIS (2023)
Yanzhi Wang, Yue Zhao, Jie Song, Hongju Liu
What drives patients to choose a physician online? A study based on tree models and SHAP values. CASE (2022)
Sam Ransbotham, Nicholas H. Lurie, Hongju Liu
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? Mark. Sci. 38 (5) (2019)
Bin Li, Xinxin Li, Hongju Liu
Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry. MIS Q. 42 (2) (2018)
Hongju Liu, Qiang Liu, Pradeep K. Chintagunta
Promotion Spillovers: Drug Detailing in Combination Therapy. Mark. Sci. 36 (3) (2017)
Qiang Liu, Sachin Gupta, Sriram Venkataraman, Hongju Liu
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications. Manag. Sci. 62 (8) (2016)
Xinxin Li, Bin Gu, Hongju Liu
Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry. Manag. Sci. 59 (6) (2013)
Alfred Zhu Liu, Hongju Liu, Sean Xin Xu
How do competitive environments moderate CRM value? Decis. Support Syst. 56 (2013)
Hongju Liu, Pradeep K. Chintagunta, Ting Zhu
Complementarities and the Demand for Home Broadband Internet Services. Mark. Sci. 29 (4) (2010)
Ziming He, Yi Ma, Rahim Tafazolli, Hongju Liu
An oversampling approach for LoS-ToA estimation in interleaved OFDMA. IWCMC (2010)
Hongju Liu, Yi Ma, Rahim Tafazolli
Enhanced Linear Interpolation Schemes for Chunk- Based OFDMA Uplink. VTC Spring (2009)
Hongju Liu, Yi Ma, Rahim Tafazolli
Optimum Pilot Placement for Chunk-Based OFDMA Uplink: Time Direction Scenario. VTC Spring (2008)
Hongju Liu, Yi Ma, Rahim Tafazolli
On efficiency gain of joint pilot and data adaptation for OFDM based systems. PIMRC (2008)
Hongju Liu, Yi Ma, Rahim Tafazolli
Optimum Pilot Placement for Chunk-Based OFDMA Uplink: Single Chunk Scenario. VTC Fall (2007)
Hongju Liu, Yi Ma, Rahim Tafazolli
Sub-Optimum Pilot Placement for Chunk-based OFDMA Uplink: Consecutive Chunks Scenario. PIMRC (2007)