Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry.
Xinxin LiBin GuHongju LiuPublished in: Manag. Sci. (2013)
Keyphrases
- book presents
- online markets
- target audience
- online learning
- book covers
- leading edge
- real time
- academic researchers
- world class
- academia and industry
- online marketing
- yield management
- internet technology
- topics covered include
- search costs
- online resources
- competitive market
- future trends
- expert advice
- internet marketing
- key concepts
- cutting edge
- researchers and practitioners
- social media
- computer science
- case study