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How do competitive environments moderate CRM value?

Alfred Zhu LiuHongju LiuSean Xin Xu
Published in: Decis. Support Syst. (2013)
Keyphrases
  • real world
  • wide range
  • dynamic environments
  • customer relationship management
  • data mining
  • machine learning
  • social networks
  • e learning
  • multiresolution
  • complex environments
  • intelligent environments