Ram C. Rao

Publication Activity (10 Years)

Years Active: 2009-2024
Publications (10 Years): 6

Top Topics

Potential Customers

Search Advertising

Pricing Strategies

Top Venues

Publications

Ye Qiu, Ram C. Rao
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? Mark. Sci. 43 (4) (2024)
Manish Gangwar, Nanda Kumar, Ram C. Rao
Pricing Under Dynamic Competition When Loyal Consumers Stockpile. Mark. Sci. 40 (3) (2021)
Ye Qiu, Ram C. Rao
Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites. Mark. Sci. 39 (4) (2020)
Mohammad Zia, Ram C. Rao
Search Advertising: Budget Allocation Across Search Engines. Mark. Sci. 38 (6) (2019)
Upender Subramanian, Ram C. Rao
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites. Manag. Sci. 62 (12) (2016)
B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford
Over Its History. Mark. Sci. 34 (6) (2015)
Manish Gangwar, Nanda Kumar, Ram C. Rao
Consumer Stockpiling and Competitive Promotional Strategies. Mark. Sci. 33 (1) (2014)
Ram C. Rao, Brian Wansink, Sanjay Jain
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain. Mark. Sci. 31 (1) (2012)
Tridib Bandyopadhyay, Vijay S. Mookerjee, Ram C. Rao
Why IT managers don't go for cyber-insurance products. Commun. ACM 52 (11) (2009)