Search Advertising: Budget Allocation Across Search Engines.
Mohammad ZiaRam C. RaoPublished in: Mark. Sci. (2019)
Keyphrases
- search advertising
- search engine
- sponsored search advertising
- internet search engines
- web search
- web search engines
- keywords
- user queries
- information retrieval
- search queries
- web pages
- search result
- advertising campaigns
- retrieval systems
- query logs
- keyword search
- information access
- user behavior
- knowledge discovery
- query suggestion
- search behavior
- display advertising
- relational databases
- data analysis