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Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain.

Ram C. RaoBrian WansinkSanjay Jain
Published in: Mark. Sci. (2012)
Keyphrases
  • decision making
  • statistical analysis
  • data sets
  • real time
  • neural network
  • data mining
  • artificial intelligence
  • decision trees
  • decision rules